Identify your core values, ideal customer, and unique selling proposition.

Tip. This can get complex so we recommend a page or 2 now to refine later.

Craft a compelling brand story and elevator pitch that resonates with your audience.

Tip. A paragraph or two for each.

Consider your brand aesthetics through logo, colors, and imagery that reflects your identity.

More about logo and brand here.

Tip. Copy and paste images, logos, colours, and type that you think reflect the ooverall brand that will appeal to your customers. Contact us for a free consultation on taking this further.

Create a detailed profile of your ideal customer, understanding their needs and pain points.

Tip. A list of characteristics and insights that you think best define your most likely customers.

Analyse your competitors and identify ways to differentiate your brand offerings.

Tip. Start with 3 competitors who are successful and operate within the scale you would reasonably want to achieve for your business. Start with half a page each.

Refine your product/service packages and pricing strategy to maximize value and appeal.

Tip: Consider your customers options from Day 5 and produce a brief plan to emulate and better your most succesful compeititor.

Map out your customer journey, identifying touchpoints and opportunities for conversion.

Tip: Set up a free CRM and keep track of all your prospects/leads in a sales funnel. A CRM (Customer Relationship Manager) is a smart addition to any business for managing contacts, sales, marketing, and customer service. Many providers have free options. Contact us for a free consultation on the many options.

Craft targeted content that attracts, engages, and nurtures leads throughout the funnel.

Tip. Create a schedule of articles and posts, write several ahead of time, and post as frequently as you can where your customer might read them. Any content is good, e.g. posts, blog articles, image only posts, test only posts, reposts, etc.

Design irresistible calls to action that prompt website visitors and leads to take the next step.

Tip. Give something useful to your customer on your website in exchange for contact details. Think useful downloads or information, discount options, free additional services or products, etc.