CASE STUDY

Ignite

Chartered accountants

A new brand, website and onboarding process that made Ignite’s service offer and sign-up crystal clear.

The situation

Ignite’s services were strong, but how they were packaged and sold wasn’t clear enough. Prospective clients needed to understand quickly what Ignite offered and how to sign up.

The work

Williamson designed Ignite’s brand, built its website, and created custom forms and processes for onboarding new clients.

Brand refresh and web

  • Brand identity
  • Design across web, documents and print
  • Service presented clearly

Web and client onboarding

  • Website build and updates

  • Custom web forms with automation

Online marketing

  • Graphics for web and social

  • CRM and email marketing set up with custom templates

The outcome

  • A clear service offer – prospects understand at a glance
  • Simple online sign-up and registration
  • One consistent brand across web and company materials

“Williamson helped us get our service offering and sales process crystal clear. Our new brand, website, service packages, and sign-up process came together beautifully!”

Tom B, Ignite

Is your offer clear enough?

If prospects struggle to see what you offer or how to start, someone needs to own the join between brand, website and onboarding. Start with a system audit.

Book or call directly → 020 8079 1969