CASE STUDY

J H Peters

Optometry and eyewear

A complete brand for an independent optometrist, carried from the shop front to search results.

The situation

J H Peters is an independent optometrist, of some 65 years, competing with national high-street chains. New owners wanted to pick up where the founder left off as well as introduce new energy to the practice.

The practice needed a professional identity that local customers would recognise on the street and find online, with every touchpoint telling the same story.

The work

Williamson created the J H Peters brand and applied it everywhere customers meet the practice, in store and online.

Brand

  • Visual identity and logo
  • Style guide for consistent use

Online and systems

  • Website and SEO
  • Content creation and copywriting
  • Social media and blog
  • Online advertising

  • CRM and marketing email configuration

In store and print

  • Shop fascia, window decals and A-frame
  • Posters and flyers
  • Business cards, letterheads and compliments slips

The outcome

  • One recognisable brand from shop front to website, social and print

  • Online presence established

  • Found locally online, e.g. page one on Google for “optometrist Romford”

Competing with bigger names?

An independent business can look every bit as professional as a chain. Williamson builds the brand and carries it through every touchpoint, in store and online.

Book or call directly → 020 8079 1969