CASE STUDY

Nexus

Visas and immigration experts

A brand refresh carried through the website, documents and marketing, giving an established firm a sharper, more consistent presence.

The situation

Nexus helps clients through visa and immigration applications, work that depends on trust. The firm was established, but its brand, website, and processes needed to reflect its maturing service.

They needed a refreshed identity, applied consistently across its website, documents and marketing, without losing the recognition it had already built. Also, they need to update some of their registration processes to improve efficiency and provide an easier experience to clients.

The work

Williamson refreshed Nexus’s brand and carried it through the website, client forms and documents, and online marketing.

Brand refresh and web

  • Refreshed identity, logomark and lockups, plus stationery
  • Website build and maintenance

  • Graphics for web, social and print

Processes

  • Bespoke new-client process from first enquiry to appointment
  • Web forms and fillable PDF forms for client information
  • Supporting business documents

  • CRM and email marketing set up with custom templates

Online marketing

  • SEO, content and copywriting
  • Blog posts and social media content
  • Online advertising campaign

The outcome

  • A refreshed brand, recognisably Nexus but even sharper

  • Improved search visibility and increased active users online

  • Consistent brand across web, social and documents

Brand looking dated?

If your brand no longer reflects the business you’ve become, Williamson can refresh it and carry it through every touchpoint, from website to forms and marketing.

Book or call directly → 020 8079 1969