You’ve launched your small business website, but you know the journey doesn’t stop there. You need to ensure your website starts working for you, but you also need to focus on business as usual.

If you can’t commit to a full-scale online strategy on day 1, here are 3 simple routines that will help you make the most of your website with the resources you have.

  • Social media interactions: 1 per day
  • Blog post or article: 1 per week
  • Email newsletter: 1 per month

Social media interactions: 1 per day

Set up profiles for your business on the social media platforms that you feel are most relevant to your business and interact once a day.

Tips

  • Schedule 10 minutes a day for social networking online. No more, no less.
  • Fully commit to engaging through comments, reactions, and sharing.
  • Engage 1 account relevant to your business every day.
  • Try to establish a tone of voice for your business, i.e. word choice, formality, and even punctuation convey a tone – try keep this consistent.
  • If possible, share your blog posts/articles on your chosen network.

Blog post or article: 1 per week

Search engines like Google value fresh content, as does your audience. Generate a new blog posts or article every week, or at least every two weeks. This is the easiest way to regularly generate new content on your site.

Tips

  • Prepare in advance.
  • Brainstorm 20 article titles in one sitting today.
  • It’s important to write about what you know, stay relevant to the purpose of your website, and avoid generating generic content.
  • Think quality and not quantity.
  • An average article includes about 600 words.
  • Post an article every week, or at least every other week.

Email newsletter: 1 per month

Generate a monthly newsletter as a means to share your latest website content with your email network.

Tips

  • Gather all your legitmate contacts and make a mailing list – send them an introduction and allow them the opportunity to unsubscribe.
  • Many contacts who aren’t potential sales opportunities will remain subscribed for any number of reasons, and have potential to become unofficial ambasadors for your business.
  • Grow the mailing list and so grow your potential website traffic.
  • Summarise your latest articles in your newsletter and include links to the website.
  • Consider a value proposition – Your newsletters should provide value to the subscriber:
    • This could be through informative content already present in your blog articles or posts;
    • exclusive offers;
    • or entertainment.
  • Have fun! Tell people about your business and industry in your own way.

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